ANWB
ANWB
The 'Royal Dutch Touring Club' ANWB is a Dutch association for traffic and tourism. With over 4.9 million members, it is the largest association in the Netherlands. It works to improve the safety, mobility and accessibility of the Dutch road network.
The 'Royal Dutch Touring Club' ANWB is a Dutch association for traffic and tourism. With over 4.9 million members, it is the largest association in the Netherlands. It works to improve the safety, mobility and accessibility of the Dutch road network.
Primary Role(s)
UI Design
UI Design
Duration
8 weeks
8 weeks
Client
ANWB
ANWB
Tools
Figma & Miro
Figma & Miro
Photo by Denys Nevozhai on Unsplash
The Question
The Question
How can ANWB make the 'cautious solo traveler', with an age of 18 to 25 years, understand the importance of smart mobility and sustainability, in order to encourage more young adults to become and remain customers of ANWB?
How can ANWB make the 'cautious solo traveler', with an age of 18 to 25 years, understand the importance of smart mobility and sustainability, in order to encourage more young adults to become and remain customers of ANWB?
The key insights
Young people are generally not familiar with the services of ANWB. The marketing is not aimed at them. They often do not know how the services of ANWB fit into their lives.
Young people are generally not familiar with the services of ANWB. The marketing is not aimed at them. They often do not know how the services of ANWB fit into their lives.
Young people are not much into sustainability, but they would like to be. They just don't know how.
Young people are not much into sustainability, but they would like to be. They just don't know how.
Smart mobility is mostly an unknown concept among young people. They hear little
about it.
Smart mobility is mostly an unknown concept among young people. They hear little
about it.
The Solution
The app 'ANWBeter' encourages young adults to consider sustainable mobility choices by completing rings, each representing a different eco-friendly topic. Completing rings can earn them discounts on subscriptions, outings, or products.
The Solution
The app 'ANWBeter' encourages young adults to consider sustainable mobility choices by completing rings, each representing a different eco-friendly topic. Completing rings can earn them discounts on subscriptions, outings, or products.
The Solution
The app 'ANWBeter' encourages young adults to consider sustainable mobility choices by completing rings, each representing a different eco-friendly topic. Completing rings can earn them discounts on subscriptions, outings, or products.
