BNNVARA
BNNVARA
BNNVARA is a public broadcaster and media organisation in the Netherlands. They are mainly committed to telling valuable stories. By making things discussible and by breaking taboos, they strive for a fair and equal society.
BNNVARA is a public broadcaster and media organisation in the Netherlands. They are mainly committed to telling valuable stories. By making things discussible and by breaking taboos, they strive for a fair and equal society.
Primary Role(s)
UI Design
UI Design
Duration
8 weeks
8 weeks
Client
BNNVARA
BNNVARA
Tools
Figma & Miro
Figma & Miro
Photo by Paul Einerhand on Unsplash
The Question
The Question
How can BNNVARA use 'digital humans' to inspire and inform Generation Z about alternative forms of living?
How can BNNVARA use 'digital humans' to inspire and inform Generation Z about alternative forms of living?
The key insights
Generation Z is worried about whether they will be able to buy a house in the future due to high house prices, scarcity of supply and high student debt. This creates financial uncertainty.
Generation Z is worried about whether they will be able to buy a house in the future due to high house prices, scarcity of supply and high student debt. This creates financial uncertainty.
Generation Z does not want to spend money on renting because it is proportionally more expensive than the monthly costs of a mortgage.
Generation Z does not want to spend money on renting because it is proportionally more expensive than the monthly costs of a mortgage.
Generation Z needs to know what other housing options are realistic.
Generation Z needs to know what other housing options are realistic.
The Solution
The app ‘Alternatief, heb lief’ allows Generation Z to discuss alternative lifestyles with a digital human. It provides personalized advice and information, along with various resources to inspire this generation.
The Solution
The app ‘Alternatief, heb lief’ allows Generation Z to discuss alternative lifestyles with a digital human. It provides personalized advice and information, along with various resources to inspire this generation.
The Solution
The app ‘Alternatief, heb lief’ allows Generation Z to discuss alternative lifestyles with a digital human. It provides personalized advice and information, along with various resources to inspire this generation.
